Direct Mail
These pieces were sent out to both new and existing customers of Coyuchi. The objective of these mailers was to introduce recipients to the brand and get them to shop on the website with an offer.
Double Gatefold Mailer for Fall 2022
This double gatefold direct mail piece was intended to replace Coyuchi’s Fall Catalog. The challenge was to fit what is normally 24 pages of information and new products into just 8 panels of a brochure. As a team we chose the most important products and information to feature and I designed a layout that emphasized the beautiful product photography and introduced new customers to the brand.
Various Direct Mail Post Cards
These direct mail post cards were sent to both new and existing customers and were intended to traffic to our website by giving the customer a discount. The goal was to feature the discount prominently enough to compel them to use it, but also not take away from the elevated feel of Coyuchi’s brand.
