Digital

Email

Objective

While emails should drive customers to our website, we also want the emails to feel editorial and educate the customer on Coyuchi’s unique sustainable approach to textile design.

Photography: Coyuchi. Copy: Nadya Zimmerman and Annie Roos

Paid Media Ads

Objective

The intention with these ads is to bring in new customers and raise awareness for our brand as a whole. Particularly focusing on Coyuchi’s organic, sustainable products, customer reviews, and endorsements.

Photography: Coyuchi

The Wedding Shop Social Media Rich Content

objective

Rich content pieces provide a way to prospect new customers while actively driving clicks on Facebook and Pinterest. The objective is to ensure that the viewer clicks through to the SEO article, using compelling and relevant photography that will speak to a potential new Wedding Shop customer. I selected photography, designed final assets, and created Facebook animations. 

objective

This homepage hero was meant to generate brand awareness, advertise for a New Year’s sale, and promote Shutterfly’s New Year’s cards. The animation concept was a pre-existing design that I updated with new images and copy.

Art Direction and Concept: Gabi Anderson, Photography: Shutterfly, Copy: Jessica Klem